{"id":1793,"date":"2022-05-31T15:29:13","date_gmt":"2022-05-31T15:29:13","guid":{"rendered":"https:\/\/trackmefast.com\/blog\/?p=1793"},"modified":"2024-01-05T11:12:01","modified_gmt":"2024-01-05T11:12:01","slug":"key-online-shopping-trends-q3-q4-2022","status":"publish","type":"post","link":"https:\/\/trackmefast.com\/blog\/key-online-shopping-trends-q3-q4-2022\/","title":{"rendered":"Key Online Shopping Trends for Q3 & Q4 2022"},"content":{"rendered":"\n

The e-commerce market is soaring, but online customers are seeking much more than mere access to online shopping experiences in 2022.<\/em><\/p>\n\n\n\n\n\n\n\n

The numbers leave no doubt about the future of online shopping: the volume of global e-commerce sales grew to the stunning 4,900,000,000,000 USD in 2021, according to Statista.<\/p>\n\n\n\n

The trick is that the major trends, shaping the online shopping ecosystem in 2022, happen to go much deeper than the universal choice of a digital-first approach by businesses working in this niche. <\/p>\n\n\n\n

Solid Trend: Omnichannel Shopping Experience<\/strong><\/h3>\n\n\n\n

Being able to enjoy a seamless shopping experience across all platforms, has turned into a new normal in 2022. More importantly, it has become a MUST that e-retailers ensure their customers have a wide selection of options on how to make a purchase, and how to get it delivered.<\/p>\n\n\n\n

In addition to the more conventional parcel delivery (even though the demands for delivery speed and flexibility have grown over the past 24 months, – take the steep rise of Kerry SameDay Delivery<\/a>, for instance), most consumers require having access to the so-called BOPIS (buy online, pick up in-store) option, too. <\/p>\n\n\n\n

More importantly, the latter has recently become a preferable choice for many of them (and a lucrative opportunity to make an extra sale for retailers, too).<\/p>\n\n\n\n

Accelerating Trend: Personalized Social Commerce<\/strong><\/h3>\n\n\n\n

Having taken off back in 2020, in many ways fueled by the COVID-19 pandemic, social commerce has gotten increasingly more traction ever since and is, in fact, expected to exceed 3,000,000,000,000 USD by 2028 (per Statista<\/a>).<\/p>\n\n\n\n

In this respect, the key trend to watch out for in Q3 & Q4 2022 is the personalization aspect in this online shopping niche. Namely, many brands in the clothing sector, for instance, have already taken leverage from advertising their goods to micro-cohorts of customers via micro-influencers collaborating on social media<\/a>, along with running hyper-targeted social video and speed-up video<\/a> ads, promoting their limited, personalized offers.\u00a0<\/p>\n\n\n\n

Of course, the adoption of the wider opt-out capabilities on iOS and Android, as well as the upcoming deprecation of third-party cookies in Chrome can\u2019t but imply brands\u2019 reduced access to big chunks of End Users\u2019 personal data in future. However, their ability to effectively utilize existing and newly-acquired zero- and first-party data elements for social advertising purposes is what can lay a foundation for their continuous business success.<\/p>\n\n\n\n

Emerging Trend: Subscription-based D2C E-retail<\/strong><\/h3>\n\n\n\n

A multitude of direct-to-consumer brands has invested exceptional operational and financial resources into the curation and subscription-based delivery of personalized sets of goods to their customers over the past several years. And this segment has really taken off, across various audience segments. <\/p>\n\n\n\n

More importantly, the share of D2C businesses that will be implementing subscriptions is likely to reach 75% by 2023 (per Gartner<\/a>).<\/p>\n\n\n\n

In this respect, one of the major factors that has been recently pushing this trend forward (and will continue doing so in Q3 & Q4 2022) is the fast evolution of regional and local courier services (especially in the highly-populated regions of ASEAN), like Ninja Van, which offer a flexible range of delivery options, based on customers\u2019 needs.<\/p>\n\n\n\n

Tip! <\/strong>Need to track your Ninja Van parcel<\/a> fast & easily? Simply enter the tracking number in the search field above and click \u201cTrack.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

The e-commerce market is soaring, but online customers are seeking much more than mere access to online shopping experiences in 2022.<\/p>\n","protected":false},"author":1,"featured_media":1795,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[233],"tags":[261,259,257,263,251,245,253],"yoast_head":"\nKey Online Shopping Trends for Q3 & Q4 2022 | Blog | Track Me Fast<\/title>\n<meta name=\"description\" content=\"Read about the key trends in online shopping industry for Q3 and Q4 2022 in the comprehensive analysis by the Track Me Fast team.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trackmefast.com\/blog\/key-online-shopping-trends-q3-q4-2022\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Key Online 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