{"id":1897,"date":"2023-05-15T13:44:11","date_gmt":"2023-05-15T13:44:11","guid":{"rendered":"https:\/\/trackmefast.com\/blog\/?p=1897"},"modified":"2026-01-27T11:47:23","modified_gmt":"2026-01-27T11:47:23","slug":"omr-2023-key-takeaways-for-e-commerce-businesses","status":"publish","type":"post","link":"https:\/\/trackmefast.com\/blog\/omr-2023-key-takeaways-for-e-commerce-businesses\/","title":{"rendered":"OMR 2023: Key Takeaways for E-commerce Businesses"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><em>The Track Me Fast team members have attended this year\u2019s OMR Festival in Hamburg, Germany and are happy to share their takeaways for e-commerce companies from it.&nbsp;&nbsp;<\/em><\/p>\n\n\n\n<!--more-->\n\n\n\n<p>The annual OMR Festival is, undoubtedly, a massive event, and this year it was more huge than ever! Over the two days of the expo &amp; conference 70 thousand of the festival attendees exchanged their opinions on the hottest digital tech trends, along with their forecasts on what the future holds for the global technology ecosystem.<\/p>\n\n\n\n<p>In the e-commerce angle, in particular, many industry leaders have taken the stage to share their vision of what the world\u2019s e-retail industry is living and breathing today, and how it\u2019s likely to evolve in the months to come.&nbsp;<\/p>\n\n\n\n<p>Non-surprisingly, the Track Me Fast has visited OMR 2023, too, and now that the event is over, we\u2019re delighted to share our takeaways from it.&nbsp;<\/p>\n\n\n\n<h2><strong>Retail Media Advertising Undergoes Galloping Growth<\/strong><\/h2>\n\n\n\n<p>While last year, when the entire <a href=\"https:\/\/trackmefast.com\/blog\/dmexco-2022-key-takeaways-for-ecommerce-businesses\/\">e-commerce industry was buzzing about retail media<\/a> advertising, the niche was somehow still in its infancy, at least in the tech aspect, in 2023 this sector is really undergoing galloping growth.<\/p>\n\n\n\n<p>With <a href=\"https:\/\/www.adexchanger.com\/commerce\/walmart-ad-revenue-grew-30-to-2-7-billion-in-2022-and-is-buoying-its-profit-margin\/\" target=\"_blank\" rel=\"noreferrer noopener\">Walmart ad revenue<\/a> soaring up to 2,700,000,000 USD in 2022, the entire retail media market value is likely to reach the impressive 150,000,000,000 by 2023, according to some experts.&nbsp;<\/p>\n\n\n\n<p>In this respect, one of the keys to such an astounding growth trend lies in retailers\u2019 exclusive access to premium, personalized, consented customer data (including the data in their <a href=\"https:\/\/instantly.ai\/blog\/crm-software-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\">CRM software<\/a>), in addition to a wide variety of available advertising formats they can offer to brands. These, in particular, include both the onsite options (e.g. sponsored ads, branded content placements), in-store ad placements (including those on digital screens), mixed with customer loyalty programs and co-productions.<\/p>\n\n\n\n<p>Nonetheless, the retail media advertising market is yet to overcome its two biggest challenges, i.e. scale and cross-retailer outreach, even though things are looking up in this area, too.<\/p>\n\n\n\n<h2><strong>AR in Online Shopping Tech is Gaining Traction<\/strong><\/h2>\n\n\n\n<p>One of the currently popular use cases for AR technology, aside from the gaming segment, lies in online shopping, and Snap Inc. is, quite predictably, pioneering this niche on mobile.<\/p>\n\n\n\n<p>According to the company\u2019s official reports, 3 in 4 snapchatters admit that the app is a convenient way to shop with friends, when they\u2019re not around, and the implemented AR filtering is fueling this trend to a significant extent.<\/p>\n\n\n\n<p>Quite predictably, we forecast that the AR-assisted shopping vertical will continue expanding in the months to come, with more companies jumping in to fight for their market share.&nbsp;<\/p>\n\n\n\n<h2><strong>Social Advertising Remains Hot (but this is nothing new)<\/strong><\/h2>\n\n\n\n<p>Aside from Meta&#8217;s continuous <a href=\"https:\/\/www.adexchanger.com\/online-advertising\/this-is-what-caused-metas-overspending-glitch\/\" target=\"_blank\" rel=\"noreferrer noopener\">failures in their online advertising practices<\/a>, social advertising as a whole remains one of the hottest niches for e-commerce businesses.&nbsp;<\/p>\n\n\n\n<p>In particular, TikTok is fighting hard to secure its spot as the top social ad channel for all age categories in the EMEA, with its updated data stating that over 60% of its users are over 25 years old.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-text-align-center\"><strong>The Track Me Fast team would like to thank OMR 2023 organizers and everyone we met in person during this year\u2019s event. See you next year!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Track Me Fast team members have attended this year\u2019s OMR Festival in Hamburg, Germany and are happy to share their takeaways for e-commerce companies from it.&nbsp;&nbsp;<\/p>\n","protected":false},"author":1,"featured_media":1901,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[233,231],"tags":[305,321,325,323,327,245],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>OMR 2023: Takeaways for E-commerce Businesses | Blog | Track Me Fast<\/title>\n<meta name=\"description\" content=\"The Track Me Fast team shares insights and takeaways for e-commerce businesses from OMR 2023 expo &amp; conference.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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