{"id":2007,"date":"2024-01-30T08:31:49","date_gmt":"2024-01-30T08:31:49","guid":{"rendered":"https:\/\/trackmefast.com\/blog\/?p=2007"},"modified":"2025-08-28T08:49:30","modified_gmt":"2025-08-28T08:49:30","slug":"two-ai-related-e-commerce-trends-2024","status":"publish","type":"post","link":"https:\/\/trackmefast.com\/blog\/two-ai-related-e-commerce-trends-2024\/","title":{"rendered":"Two AI-related E-commerce Trends to Track in 2024"},"content":{"rendered":"\n

As global obsession with AI-based technologies and their increasingly growing impact on the global digital economy continues in 2024, the online commerce industry still drives this trend forward. <\/em><\/p>\n\n\n\n\n\n\n\n

Non-surprisingly, the world\u2019s e-commerce industry has been at the forefront of AI-driven trends over the past years, and this isn\u2019t likely to change anytime soon. In this respect, these go far beyond the commonly-known AR shopping solutions, which enable trying out clothes and makeup as easily as virtually fit the new furniture into one\u2019s apartment or office, or AI-based online retailers\u2019 chatbots, which have become much more efficient with the evolution of ChatGPT<\/a>. <\/p>\n\n\n\n

Namely, as the experts predict, in 2024 AI-powered technologies will play a crucial role in enhancing the two major dimensions in the e-commerce ecosystem: external, i.e. in post-purchase customer care, and internal, where automation of operational processes will seemingly result in only more layoffs.<\/p>\n\n\n\n

How AI is Reshaping Post-Purchase Customer Communications<\/strong><\/h3>\n\n\n\n

Undoubtedly, AI has revolutionized the way customers are being approached on their online purchase journey, with AI chatbots<\/a> providing essential predictive prompts and recommendations on what exactly will fit one\u2019s needs both in a chosen product category and the associated niches and AI assistants helping customize the product selection, based on the array of granular filtering and predictive analytics. Well, as for the growth area for AI use in 2024<\/a>, this definitely lies in the post-purchase communications sector.<\/p>\n\n\n\n

Namely, the scope of retail marketing<\/a> usage is limitless: from personalized alerts and notifications regarding the product shipping and delivery statuses in real time, to highly-personalized recommendations for product care and future purchases (as a tailored email marketing strategy<\/a>, instead of simply sending out cold emails<\/a> to a valid email address list<\/a>), and even predictive analytics regarding the possible support requests in relation to the product.<\/p>\n\n\n\n

In addition, AI development tools<\/a>, AI-based technologies and embedded analytics tools<\/a> can add up to the upgrade of brands\u2019 and online retailers\u2019 loyalty programs, enabling predictive AI tools<\/a> to help customize limited offers, premium bonuses and\/or other customer incentives based on their previous browsing and purchase behavior and other, highly-granular data elements, hence significantly increasing customer satisfaction and retention rates.<\/p>\n\n\n\n

How AI is Changing the Workforce Structure in E-commerce<\/strong><\/h3>\n\n\n\n

Quite predictably, following last-year’s massive layoffs streak, which primarily touched upon the Amazon workforce in 2023, the unfortunate story of AI possibly replacing a share of employees in online commerce businesses continues in 2024, too. <\/p>\n\n\n\n

In this respect, some of the late January news came from eBay<\/a>, which announced the company\u2019s plans to lay off 1,000 people<\/a> shortly, supposedly aiming to optimize workforce scheduling<\/a> and structure to improve business results. And there was some more. <\/p>\n\n\n\n

Also in January 2024, Macy\u2019s for instance, announced their plans to reduce the staff by 3.5%, which constitutes over 2.5K people, in order to streamline their business processes (per the official announcement<\/a>), and Wayfair is to slash 13% of their staff<\/a> at the beginning of the year, supposedly following the same goal. <\/p>\n\n\n\n

Will this trend continue in Q2 2024 and beyond? As the analysts predict, chances are high. <\/p>\n\n\n\n

The truth is, while according to 2023 e-commerce data<\/a>, the online customer purchase rates demonstrated resilience despite the rising inflation rates, some of the largest retailers are still facing a slowdown. 
This can and probably will result in further job cuts closer to H2 2024, with AI-based tech (such as log analysis tools<\/a>) possibly replacing people in the corporate, customer care and even retail media ad departments. As for the latter, even in spite of the recent retail media advertising<\/a> boom, the latest Google\u2019s decision to automate their ad sales division<\/a> (i.e. by laying off hundreds of employees) will, perhaps, give other businesses a noticeable example of how to reduce workforce cost even more, to minimize losses, while rewarding employees<\/a> who contribute the most.<\/p>\n","protected":false},"excerpt":{"rendered":"

As global obsession with AI-based technologies and their increasingly growing impact on the global digital economy continues in 2024, the online commerce industry still drives this trend forward. <\/p>\n","protected":false},"author":1,"featured_media":2011,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[233],"tags":[351,353,313,261,245],"yoast_head":"\nTwo AI-related E-commerce Trends to Track in 2024 | Blog | Track Me Fast<\/title>\n<meta name=\"description\" content=\"Discover major AI-related trends that will be shaping the world's e-commerce industry in 2024 in the exclusive guide by Track Me Fast.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trackmefast.com\/blog\/two-ai-related-e-commerce-trends-2024\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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