{"id":2103,"date":"2024-05-28T06:36:07","date_gmt":"2024-05-28T06:36:07","guid":{"rendered":"https:\/\/trackmefast.com\/blog\/?p=2103"},"modified":"2026-02-13T13:40:05","modified_gmt":"2026-02-13T13:40:05","slug":"why-and-how-to-adopt-human-as-a-premium-concept-in-ecommerce","status":"publish","type":"post","link":"https:\/\/trackmefast.com\/blog\/why-and-how-to-adopt-human-as-a-premium-concept-in-ecommerce\/","title":{"rendered":"Why & How to Adopt the \u201cHuman as a Premium\u201d Concept in E-commerce"},"content":{"rendered":"\n

As AI technologies are revolutionizing the global e-commerce industry, there\u2019s one emerging trend, which is likely to have an increasingly larger impact on consumers\u2019 online shopping habits in the coming years – it\u2019s known as \u201cHuman as a Premium.\u201d<\/em><\/p>\n\n\n\n\n\n\n\n

Undoubtedly, since the beginning of the 2020s the penetration of AI technologies in various industries has reached massive heights. According to Gartner data<\/a>, for example, over 80% of digital companies are currently capitalizing on AI integration<\/a>, particularly in the e-commerce niche, to manage time effectively<\/a>, better automate their operations and improve overall business efficiency. And this accelerating trend isn\u2019t likely to speed down anytime soon.<\/p>\n\n\n\n

Meanwhile, as the 2024 studies reveal, the humanized customer experience (adopted using in-house resources, or working with customer experience agencies<\/a>) is quickly turning into a businesses\u2019 strong point in the online commerce segment, with an emerging \u201cHuman as a Premium\u201d (or \u201cPeople as a Premium\u201d) trend taking shape. <\/p>\n\n\n\n

The Story Behind the \u201cHuman as a Premium\u201d Trend <\/strong><\/h3>\n\n\n\n

As the Mintel<\/a> data demonstrates, almost 60% of consumers in the U.S. admit that human communication with customer service representatives (CSR) plays a crucial part in their purchasing journey, both in online and offline modes. <\/p>\n\n\n\n

Namely, despite the enormous potential of personalization capabilities in AI assistant platforms<\/a> in terms of product recommendations and ChatGPT-powered customer care, the value of empathy, sheer emotion and human communication remains a solidly powerful tool in establishing the real connection between the seller company and a customer.\u00a0<\/p>\n\n\n\n

What this means is that human interaction, which adds emotional meaning, is becoming the extra aspect of quality, hence extra value, in one\u2019s customer experience, in addition to convenience, flexibility and personalization, which are for long a real Must in e-commerce. <\/p>\n\n\n\n

Quite predictably, increasingly more digital businesses will be capitalizing on this \u201cHuman as a Premium\u201d trend in the next few years. <\/p>\n\n\n\n

How to Leverage the \u201cHuman as a Premium\u201d Trend in E-commerce<\/strong><\/h3>\n\n\n\n

From a practical perspective, one of the key aspects is to include honest, often playful and even vulnerable authentic human interaction across touchpoints during the customer purchase journey.<\/p>\n\n\n\n

In customer care, for instance, human communication will be perceived as an extra benefit for a customer, if they encounter a complex product-\/ account-\/ payment-related issue, regardless of the e-commerce platform specifics. <\/p>\n\n\n\n

Tip! <\/strong>One of the potentially effective ways to capture how customers truly feel about these interactions, measure their satisfaction and identify areas for improvement is to test out the so-called 1\u20135 rating scale surveys<\/a>, in tandem with other survey variations. <\/p>\n\n\n\n

Another effective way for an e-commerce company to implement and sell on the \u201cHuman as a Premium\u201d concept, is to act as a so-to-speak \u201cconnectivity bridge\u201d, which brings their consumers together. <\/p>\n\n\n\n

In this respect, online retailers working in the fitness, leisure and\/or pet categories, for example, can foster the creation of communities among their consumers through providing conversation topics and offering opportunities to bring people together online and offline, e.g. for yoga sessions, dog walks, etc., via multiple social media accounts<\/a>.<\/p>\n\n\n\n

Meanwhile, promoting the redesign of one\u2019s frequent solo routines (like morning coffee drinking) in favor of shared experiences can be a potentially effective way to improve the sellers\u2019 brand reputation in the food & beverage niches.   <\/p>\n\n\n\n

And last but not least, the value of referral programs<\/a>, extra gifts, personalized email sequences<\/a> (Tip!<\/strong> Ensure you have a valid email list<\/a> to work with) and even handwritten notes, sent out to loyal customers, can\u2019t be overestimated either.<\/p>\n","protected":false},"excerpt":{"rendered":"

As AI technologies are revolutionizing the global e-commerce industry, there\u2019s one emerging trend, which is likely to have an increasingly larger impact on consumers\u2019 online shopping habits in the coming years – it\u2019s known as \u201cHuman as a Premium.\u201d<\/p>\n","protected":false},"author":1,"featured_media":2107,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[233,1],"tags":[351,261,347,363,251,365,245],"yoast_head":"\nAdopting "Human as a Premium" Concept in E-commerce | Track Me Fast<\/title>\n<meta name=\"description\" content=\"A brief guide by Track Me Fast explains the newly-emerged "Human as a Premium" trend and how to implement it in e-commerce.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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