{"id":2307,"date":"2025-09-23T09:24:08","date_gmt":"2025-09-23T09:24:08","guid":{"rendered":"https:\/\/trackmefast.com\/blog\/?p=2307"},"modified":"2026-03-18T16:25:27","modified_gmt":"2026-03-18T16:25:27","slug":"dmexco-2025-takeaways-for-e-commerce-businesses","status":"publish","type":"post","link":"https:\/\/trackmefast.com\/blog\/dmexco-2025-takeaways-for-e-commerce-businesses\/","title":{"rendered":"DMEXCO 2025: Takeaways for E-commerce Businesses"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><em>The Track Me Fast team members have attended DMEXCO 2025 and are excited to share takeaways for e-commerce businesses from the event.<\/em><\/p>\n\n\n\n<!--more-->\n\n\n\n<p>In the e-commerce industry, things are evolving at a cruising speed. And quite predictably, this year\u2019s DMEXCO has been a must-visit event for businesses, wishing to keep up with the changing trends and expand their partnership opportunities in the EEA market.&nbsp;<\/p>\n\n\n\n<p>Certainly, the Track Me Fast team couldn\u2019t miss attending the famous expo &amp; conference in Cologne! And now that we\u2019re back, it\u2019s time to share some of the major takeaways from it, as seen from the e-commerce market perspective.&nbsp;<\/p>\n\n\n\n<h3><strong>AI Remains the Top-1 E-commerce Trend<\/strong><\/h3>\n\n\n\n<p>Similar to other digital market verticals, the global e-commerce industry is buzzing about AI adoption in every possible way, aiming to personalize product offerings, automate supply chain management, <a href=\"https:\/\/blog.toriut.com\/what-is-digital-shelf-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">digital shelf management<\/a> and, certainly, improve the efficiency of the entire operational ecosystem to achieve maximum revenue outcomes.\u00a0<\/p>\n\n\n\n<p>In view of the upcoming winter holiday shopping season, the implementation of <a href=\"https:\/\/trackmefast.com\/blog\/what-you-should-know-about-agentic-commerce\/\">agentic commerce<\/a> in online retail is growing even more essential, yet experts warn that careful strategic planning is vital to ensure satisfactory results.&nbsp;<\/p>\n\n\n\n<p>In this respect, the recent Google\u2019s launch of <a href=\"https:\/\/www.mediapost.com\/publications\/article\/409144\/google-makes-agentic-shopping-payments-possible.html\" target=\"_blank\" rel=\"noreferrer noopener\">agentic shopping capabilities<\/a> has attracted much industry attention, given the fundamental transformation it can drive in the near future of online purchases. However, some analysts are reluctant to estimate the real impact of this recent rollout until the first testing rounds are done.&nbsp;<\/p>\n\n\n\n<h3><strong>Retail Media &amp; DOOH: Match Made in Heaven?<\/strong><\/h3>\n\n\n\n<p>While the retail media market continues growing at a steady pace and is expected to reach ~98,000,000,000 USD in spending only in the US by 2028 (per <a href=\"https:\/\/www.emarketer.com\/content\/retail-media-forecast-report-update\" target=\"_blank\" rel=\"noreferrer noopener\">eMarketer<\/a>), digital businesses are also seeking new ways to bolster their visibility to customers at the right time and in the right context, aiming to maximize their engagement with a brand\/product.&nbsp;<\/p>\n\n\n\n<p>In this respect, <a href=\"https:\/\/adplayer.pro\/glossary\/dooh-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\">DOOH advertising<\/a> (especially in the case of video ads with interactive shopping elements) has gained traction as an efficient way to improve consumer reach in the points of purchase, hence having a positive impact on the overall sales rates, too.&nbsp;<\/p>\n\n\n\n<p>Non-surprisingly, analysts predict that both retail media and DOOH will remain among the strongest <a href=\"https:\/\/techidology.com\/top-ecommerce-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">e-commerce market drivers<\/a> in 2026 and beyond. However, the pressure is on the ad tech vendors to provide businesses with more granular, measurable campaign data to ensure ad spend in these segments remains consistent in the mid-term perspective.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-text-align-center\"><strong>We\u2019d like to thank DMEXCO organizers and everyone we\u2019ve met in person during this year\u2019s event! See you at DMEXCO 2026!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Track Me Fast team members have attended DMEXCO 2025 and are excited to share takeaways for e-commerce businesses from the event.<\/p>\n","protected":false},"author":1,"featured_media":2309,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[233,231],"tags":[385,395,407,261,251,409],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>DMEXCO 2025: Takeaways for E-commerce | Blog | Track Me Fast<\/title>\n<meta name=\"description\" content=\"The Track Me Fast team shares some of the key takeaways for e-commerce businesses from DMEXCO 2025 in Cologne, Germany.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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