The Track Me Fast team members have attended DMEXCO 2025 and are excited to share takeaways for e-commerce businesses from the event.
In the e-commerce industry, things are evolving at a cruising speed. And quite predictably, this year’s DMEXCO has been a must-visit event for businesses, wishing to keep up with the changing trends and expand their partnership opportunities in the EEA market.
Certainly, the Track Me Fast team couldn’t miss attending the famous expo & conference in Cologne! And now that we’re back, it’s time to share some of the major takeaways from it, as seen from the e-commerce market perspective.
AI Remains the Top-1 E-commerce Trend
Similar to other digital market verticals, the global e-commerce industry is buzzing about AI adoption in every possible way, aiming to personalize product offerings, automate supply chain management and, certainly, improve the efficiency of the entire operational ecosystem to achieve maximum revenue outcomes.
In view of the upcoming winter holiday shopping season, the implementation of agentic commerce in online retail is growing even more essential, yet experts warn that careful strategic planning is vital to ensure satisfactory results.
In this respect, the recent Google’s launch of agentic shopping capabilities has attracted much industry attention, given the fundamental transformation it can drive in the near future of online purchases. However, some analysts are reluctant to estimate the real impact of this recent rollout until the first testing rounds are done.
Retail Media & DOOH: Match Made in Heaven?
While the retail media market continues growing at a steady pace and is expected to reach ~98,000,000,000 USD in spending only in the US by 2028 (per eMarketer), digital businesses are also seeking new ways to bolster their visibility to customers at the right time and in the right context, aiming to maximize their engagement with a brand/product.
In this respect, DOOH advertising (especially in the case of video ads with interactive shopping elements) has gained traction as an efficient way to improve consumer reach in the points of purchase, hence having a positive impact on the overall sales rates, too.
Non-surprisingly, analysts predict that both retail media and DOOH will remain among the strongest market drivers in 2026 and beyond. However, the pressure is on the ad tech vendors to provide businesses with more granular, measurable campaign data to ensure ad spend in these segments remains consistent in the mid-term perspective.
We’d like to thank DMEXCO organizers and everyone we’ve met in person during this year’s event! See you at DMEXCO 2026!